PORTLAND (GaeaTimes.com)- The Baskin Robbins 31 Cent Scoop Night proved to be a stupendous success yesterday night. The Ice cream brand whose mouthwatering products are relished by millions of ice cream lovers offered a time limited resistible offer for April 28th. It offered three scoops of ice creams for just 1 dollar. That brought down the price of individual scoop to an incredibly low 32 cent. The offer naturally made the ice cream lovers extremely happy and they thronged the nearby Baskin Robbins outlets from 5 pm when the offer became valid. It was available only for 5 hours but that was enough for the foodies who love BR ice creams.
The Baskin Robbins 31 Cent Scoop Night drew accolades from the ice cream lovers and there is a possibility that they can get a similar offer in next month. Mother’s Day is ahead and the buzz is that BR may just give another such tempting and time limited offer to the customers. It would be wrong to assume that the offer was only meant for the profits of the company. An amount of $100,000 from the collections will go to the families of the USA fallen firefighters. This was a really effective marketing strategy on behalf of BR as market analysts said later.
The Restaurant industry has been going through hard times for the previous few years and that explains by leading brands like BR are resorting to promotional strategies. The Baskin Robbins 31 Cent Scoop Night was a time limited offer that allowed the company to woo customers without lowering its brand image.
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